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The Economic Times is India’s leading English‑language business news brand, providing 24x7 coverage of the economy, markets, companies, and finance in India and around the world through its newspaper and digital platforms.

Writing Guidelines for Sponsored and Native Articles 1. Content Quality: Articles must be well-researched, accurate, and informative. Content should be engaging and provide value to the reader. Articles must be original and not published elsewhere. 2. Relevance: Content should be relevant to Econotimes' audience, focusing on finance, economics, business, technology, and related topics. Articles should align with current trends and interests in these fields. 3. Formatting: Articles should have a clear structure with headings, subheadings, and short paragraphs. Use bullet points or numbered lists where appropriate to enhance readability. Include relevant images or infographics to support the content (ensure they are high-quality and properly attributed). 4. Links and Citations: Sponsored articles can include up to three links to the sponsor's website. All sources and data should be properly cited. Avoid excessive linking or promotional language; the content should be informative rather than purely promotional. 5. Tone and Style: Maintain a professional and neutral tone. Avoid overly technical jargon unless necessary; if used, explain terms clearly. Ensure the article is free from grammatical and spelling errors. 6. Submission Process: Articles should be submitted in a Word document or Google Doc format. Include any relevant images as separate attachments or provide links to high-resolution versions. Sponsors should provide a brief author bio and company description (50-100 words) to be included at the end of the article. 7. Review and Revisions: Econotimes reserves the right to review and request revisions to the content to ensure it meets editorial standards. Articles may be edited for clarity, style, and length. 8. Compliance: Content must comply with all relevant advertising and disclosure regulations. Sponsored articles will be clearly marked as such to maintain transparency with readers.